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Latest news View all

  • Don't try to grade your own homework

    Kim Walker

    Kim Walker 0Comments

    Posted: 26 Apr 2017

    It seems obvious that grading one's own work will invoke biases, yet many marketers in-source vital aspects of their performance evaluation. According to a report by Boston Consulting Group, the number of marketing technology vendors, each with its own way of improving reach, engaging consumers, and measuring effectiveness, has exploded from 150 in 2011 to almost 4,000 today.

  • The Parallels of Politics and Pitches

    Kim Walker

    Kim Walker 0Comments

    Posted: 16 Nov 2016

    Assemble the smartest ‘hit-squad’ imaginable. Amplify both your strengths and your competitors’ weaknesses. Win with emotion over fact.

    Sound familiar?

  • How Procurement Can Negatively Impact Agency Performance

    Kim Walker

    Kim Walker 0Comments

    Posted: 05 Aug 2016

    The purchasing or procurement function has risen out of nowhere over recent decades. It is now seen as the critical arbiter in the selection and management of suppliers, including marketing communications agencies.

  • Declining Trust

    Jeremy Caplin

    Jeremy Caplin 0Comments

    Posted: 17 Jun 2016

    The ANA’s recently published report on Media Agency transparency and the fallout from it remind us just how precarious and fraught the Advertiser-Agency relationship is. And, how quickly things can unravel and spiral downwards.

  • Collaboration Between Brands and Agencies Is More Difficult but More Important

    Kim Walker

    Kim Walker 0Comments

    Posted: 03 May 2016

    A recent study found that collaborating with agency partners is becoming increasingly important but that the changing roles of executives at brands and agencies is making this ever more difficult.

  • Chief Madness Officer

    Kim Walker

    Kim Walker 0Comments

    Posted: 06 Apr 2016

    In a world of whirlwind consumer change, marketing chiefs will have to adjust their mindset and their working structures for an environment of speed, collaboration and ad-hoc structures to suit every need.

    At the annual Economist Group Marketing Unbound event, speakers warned that marketers must face a world of change or a world of trouble.

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