Emirates

Emirates Airline has been a client of Aprais since 2004. We started our relationship with three local Creative evaluations in Dubai and then, in 2006 - as the Emirates network continued to expand - we moved with them into Germany, Italy and the UK (in Europe), Australia, Hong Kong and Singapore (in APAC) - plus the United States.

Most recently we have added additional relationships in Dubai and started with the Dubai-hubbed global Media relationships.

The approach is a 360 degree one with both Emirates and their agencies assessing the performance of each other and also self assessing their own performance. From these inputs, Aprais provides a full comprehensive analysis that also looks at perception gaps, and compare results against a range of benchmarks we have available in our database.

Reports and insights are delivered locally in market by Aprais partners - and rolled up analysis and interpretation is presented in Dubai to regional and global marketing management.

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