SAB Miller

SAB Miller is a major regional client for Aprais in Latin America. We work with the client and its 9 agencies (including Creative and Media) in Colombia, Peru, Ecuador and Panama. Using an evaluation programme that gathers both quantitative and qualitative input from all parties,

Aprais generates a complete set of data that enables our local partner on the ground to advise the stakeholders from both the company and agency teams where performance can be improved.

Not only do we provide full interpretation and insights for each individual relationship with each agency, but we also deliver a complete roll up management report that gives a regional perspective of performance to senior marketing management.

 

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