COMMUNICATION PARTNERS TESTIMONIALS

Droga 5

"When I was first told about a detailed online client appraisal system I had to fill out, I have to admit I greeted the idea with all the excitement of a vampire having a clove of garlic dangled in front of him.  Since then, I've become a firm convert. On the one hand, Aprais throws up personal and anecdotal idiosyncrasies that paint a real picture of where the relationship is at, while on the other hand, its methodology sets out a distinct, objective roadmap of where the relationship needs to go."

"Aprais is the best agency evaluation process I have ever used - simply because it is so much more than just an agency evaluation.  It provides for genuine and constructive 360-degree feedback from client to agency and from agency to client. The result is clear, actionable information that both parties can use to improve the relationship and the resulting work."

JWT

"In my experience running the Global Nestlé business for JWT, Aprais has absolutely been an invaluable tool. Besides the obvious benefits of identifying what is going well and what needs improving in the relationship, Aprais provides an opportunity for JWT-Nestlé teams to discuss their issues in an objective and constructive forum. Problems don't fester. There's more trust and openness. The work gets better. A real virtuous circle."

"Aprais is without doubt the most constructive third party client/agency assessment tool I've seen. I've used it across a host of client categories - and international geographies. I find Aprais is extremely effective in highlighting both the positives and the negatives - and in creating a platform for sensible review and discussion."

Leagas Delaney

"Aprais has given us objective, clear and practical steps to focus on that have facilitated us being better Agency partners. As a tool that both client and agency trust, it is invaluable as a 'quantifier' of exactly how a relationship is going. In other words, it takes the "intangible" elements of what is working/what is not and translates them into 'tangible' actions."

McCann-Erickson

"The analysis prepared by Aprais give us a clear perspective of issues and opportunities on how we can further improve our business partnerships in the various countries. Aprais is a very good tool for us to help manage our extensive local business partnerships . It really gives us the transparency we need to deliver."

MEC Global Solutions

"We found the Aprais approach to relationship management to be very helpful in better understanding our dynamic partnership with our client/s. The quant and qual elements gave us a full 360 degree perspective and provided the perfect springboard from which to develop a future facing action plan to further develop the relationship. For me personally, the role Aprais played in leading the face to face meeting with all parties, was of immense value and facilitated positive and powerful discussions."

Nationwide News

"Having used Aprais to measure the performance of our relationships with both our media and creative agencies, it has been extremely helpful in providing the structure that ensures our relationships become productive and cost efficient. The ability to articulate areas for improvement in a non-confrontational environment allows for the real issues to be identified and dealt with in a measurable way."

Publicis

"Besides lending much needed importance to the client-agency relationship, Aprais is a useful way to stay on one's toes. Particularly for new relationships, it proves to be a helpful tool in understanding what needs fixing."

"Aprais was not only able to provide clarity on both sides regarding areas of improvements but also and for the most part to instil the spirit on both sides to make this happen. It has proven to be an extremely valuable tool in moving our relationship forward."

RKCR

"Aprais has made a huge difference for us with one of our biggest clients. The genuine 360 system allows for a blame free but robust conversation about the issues that make the difference between success and failure."

Saatchi & Saatchi

"To call Aprais an agency evaluation system would be a gross understatement of the benefits Aprais brings to the client / agency relationship. At its basic level, yes it is a tool to measure the performance of the agency and also the client, but used as a strategic management tool it can also be used to not only maintain your business but assist in its growth."

"The Aprais format helped us (Saatchi) bring focus on the issues that were dragging the relationship, and within a year of this we are seeing tangible and positive results. I believe, the format also help bring out issues into the open, that probably would not arise in an annual discussion on 'Relationship Review', and help address these as well. Many thanks to you for this experience."

SapientNitro

"Aprais has been instrumental in helping us to benchmark and track the consistency of our how we manage our clients around the globe. Without them, we would essentially be flying blindfold."

Starcom

"Ultimately, our business is nothing but client relationships, so the more we can focus on and understand our day to day interactions with our clients, the stronger our businesses must be. Aprais provides an independent, simple to use framework for evaluating client/agency relationships in a non-confronting way. Importantly, its focus is on helping to enhance and build long term partnerships, rather than always searching for problem areas to justify the need for an 'auditor' and a cycle of often unnecessary and costly agency reviews. I've used it, it works, and I would encourage you to give it a try".

Tag Worldwide

"Through our client Bacardi Global Brands, Tag have been working within the Aprais system of agency evaluation, and have just completed our second round. I have found Aprais to be valuable in helping to drive improvements in the service we are able to provide to our client. It has highlighted in an unbiased way, certain key issues which have been detrimental to the relationship and provided both the focus, and the measurement criteria to address and resolve these. We have seen a marked improvement. It has also brought to notice certain client misconceptions, or lack of understanding of how the process should work and of our need to address these. I believe that using Aprais is an indication that a client wants to invest in their relationship with us ."

ZenithOptimedia

"We have been working with the Aprais system for over two years and have found it to be a great way to assess the relationship with partners. It is very thorough and really helps all parties to speak very openly and identify areas of improvement. It results in better work, productivity and an improved relationship. We find the meeting forums where the results are presented invaluable learning sessions which always results in an action plan. We have recommended this system to other clients as it is a great way to build long lasting relationships."