OUR PEOPLE

Richard GoodrichAustralia

Richard is active in Australia for Aprais and is also a partner in Aprais Asia Pacific. He has over 30 years in agency and marketing management, working on a broad range of international and domestic clients in most major categories; FMCG, automotive, airlines and financial services. Richard was a senior partner in a major Sydney agency for 15 years, and after selling that business to Dentsu, Richard joined APRAIS in 2000.

Richard likes to build, restore, change & renovate things. Perhaps Richard’s greatest challenge has been to endeavour to change Annie’s, his wife’s, cognitive processes. As Professor Higgins in ‘My Fair Lady’ so plaintively asked ‘Why can’t a woman think more like a man?’. Inevitably, of course, Richard has come to realise that this is a bridge too far… Happily though as with Higgins and Eliza he is ‘accustomed to her now’.

Contact Richard in our Australia Office
Tel: + 61 2 9955 0744