Our mission is to continuously strengthen and improve relationships by bringing professional teams together in a transparent and pragmatic way. We believe in objectivity and fair play. We know that any evaluation process has to lead to action planning, so we constantly try to ensure that our clients – with our help – follow the right path to achieve excellence in what they do. The ‘white papers’ and articles that can be downloaded from this page reflect this thinking. We hope that you will find them interesting and informative.
Our philosophy is that, as with most areas of life, successful business relationships can only start with mutual openness and trust. We work with partnerships.
Client–agency relationships face continued pressure.
Reproduced with permission of Market Leader, the strategic marketing journal for business leaders. To subscribe visit www.warc.com/bookstore © Copyright Warc and The Marketing Society.
Aprais' Sep. 2012 piece for Admap on how and why Client's should lead integration.