Don't try to grade your own homework

Kim Walker

Kim Walker 0Comments

Posted: 26 Apr 2017

It seems obvious that grading one's own work will invoke biases, yet many marketers in-source vital aspects of their performance evaluation. According to a report by Boston Consulting Group, the number of marketing technology vendors, each with its own way of improving reach, engaging consumers, and measuring effectiveness, has exploded from 150 in 2011 to almost 4,000 today.

Declining Trust

Jeremy Caplin

Jeremy Caplin 0Comments

Posted: 17 Jun 2016

The ANA’s recently published report on Media Agency transparency and the fallout from it remind us just how precarious and fraught the Advertiser-Agency relationship is. And, how quickly things can unravel and spiral downwards.

Chief Madness Officer

Kim Walker

Kim Walker 0Comments

Posted: 06 Apr 2016

In a world of whirlwind consumer change, marketing chiefs will have to adjust their mindset and their working structures for an environment of speed, collaboration and ad-hoc structures to suit every need.

At the annual Economist Group Marketing Unbound event, speakers warned that marketers must face a world of change or a world of trouble.

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