Declining Trust

Jeremy Caplin

Jeremy Caplin 0Comments

Posted: 17 Jun 2016


The ANA’s recently published report on Media Agency transparency and the fallout from it remind us just how precarious and fraught the Advertiser-Agency relationship is. And, how quickly things can unravel and spiral downwards.

There probably has never been a better time to deploy a structured, formal mutual feedback process - ideally overseen by a neutral 3rd party - in order to identify issues and misunderstandings, re-start the dialogue in a structured way and seek to restore trust to achieve a better working relationship as highlighted in this Market Leader article. Restoring trust is something that seemingly applies not only to Clients and their Agency partners but also their respective Associations.

Reproduced with permission of Market Leader, the strategic marketing journal for business leaders. To subscribe visit www.warc.com/bookstore © Copyright Warc and The Marketing Society.

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