“Companies spend millions of dollars on intangible deliverables while agencies hold an enormous wealth of brand knowledge that can be dismissed on a marketer’s whim.”
The Economist weighs in with four ways marketers are dealing with the proliferation of communication channels and shrinking budgets.
Posted 09 Aug 2017
Every once in a while consultants manage to nail it with a model or thinking structure that distills complex problems into simple ideas.
Posted 30 Jul 2017
The purchasing or procurement function has risen out of nowhere over recent decades. It is now seen as the critical arbiter in the selection...
Posted 05 Aug 2016