“Companies spend millions of dollars on intangible deliverables while agencies hold an enormous wealth of brand knowledge that can be dismissed on a marketer’s whim.”
The Economist weighs in with four ways marketers are dealing with the proliferation of communication channels and shrinking budgets.
Posted 09 Aug 2017
Every once in a while consultants manage to nail it with a model or thinking structure that distills complex problems into simple ideas. Accenture’s Six...
Posted 30 Jul 2017