We are an independent company committed to improving relationships by providing impartial objectivity, benchmarked results and knowledgeable insights.
We have already helped over 2,000 relationships worldwide since our launch in 1998.
We believe...
- in strengthening relationships
The system is geared to continuous improvement, conducted every 6 months for an on going health check.
- that these are interactive, mutually dependent relationships
APRAIS is a full 360° measurement. Agency evaluates its own and the client's performance, and client assesses the agency and itself, each using the same questions.
- that this is a partnership
so the cost of APRAIS should be shared by both agency and client so there is joint ownership. It is neither an agency driven "client satisfaction" survey, nor a client "agency evaluation" process.
- in openness, objectivity and fair play
APRAIS works at its best when both parties follow exactly the same process, not seeing results in advance, thus creating a forum for shared learning and discussion. Also all views count equally.
- that this is a business relationship
so the APRAIS system includes a Bonus Manager, which is software to facilitate the creation and payment of a clear bonus scheme.
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