3 essential truths from 20,000 client-agency relationships.
Posted 6th August 2019
On August 1st, 2019 Aprais completed it’s 20,000th client-agency relationship evaluation.
We’d love to gloat some more, but the real question is “So what?” How can this improve the state of the client-agency relationship?
Apart from providing unique points of comparison for our individual marketer and agency clients, our unique database is mined continuously to reveal extraordinary truths about client-agency relationships, with near absolute statistical accuracy.
17 million data-points enable unique insightsAprais Worldwide
into client-agency relationships.
But among all the findings there are three perennial truths we’ve uncovered that deserve specific mention.
Truth #1 Clients Get The Agencies They Deserve
Good clients drive better performance from their agencies. Conversely, bad clients get below average performance from their agencies. Read more…
Truth #2 Better Client-Agency Relationships Deliver Better Work
Analysis of Effie Award Winners indicates that better client-agency relationships deliver improved advertising quality = P&L value for both organisations. Read more…
Truth #3 Objective And Systematic Evaluation Improves Client-Agency Relationships
Done properly, the mere act of conducting a disciplined evaluation of the client-agency relationship can result in performance improvements. Our analysis of Aprais client-agency evaluations, reveals improvements of up to 37% in performance are possible. Read more…
Drive more value from your client-agency relationship
The ‘truths’ above tell the “What” but not the “How”. Yet the answers are relatively simple; be better. Be better clients. Be better agencies.
These free pdf downloads explain the basics.
Click to download: HOW TO BE A GOOD CLIENT
Click to download: HOW TO BE A GOOD AGENCY