Brand News Italy Covers Resilience
Posted 4th September 2020
Aprais Encourages Marketers and Agencies to Show Resilience to the Coronavirus Crisis
Aprais’ highly regarded thought leadership analysis on the importance of team Resilience in client agency relationships has been covered in Italy’s leading marketing industry publication, Brand News.
An English summary follows;
Just like individuals, organisations seem more resilient than expected even in the advertising industry. The overall finding is that resiliency is a behavioural requirement that deserves greater attention from marketing and agency leaders, with a call to action for more responsiveness and effectiveness during a time of crisis.
Because certain disciplines and market regions show strengths and others deficits in building resilience, Aprais recommends that clients and their agencies monitor this area and has identified Tips for Agencies and for Clients to improve their resilience.Brand News 03 September 2020