What we know

Building and maintaining a high performing partnership is not easy.
The risks of mismanagement are high.

But get it right and you can realise great improvements in productivity
up to 37% for creative agencies and up to 21% for media planning agencies.

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Videos

Resilience; a 'business critical' team performance standard

20 years of 'resilience' data

Marketers rewarded for being financially considerate

‘Win-win’ works best

Equal partnerships deliver more value

Master-servant client-agency relationships fail

Do Better Agency Relationships Deliver Better Work?

Effie Awards Reveal The Proof

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Papers

We continuously improve relationships by bringing professional teams together
in a transparent and pragmatic way.

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Download our industry-specific reports covering:
- Industry benchmarks compared with all industries
- Industry perception gaps (between clients and agencies) compared with all industries

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It used to be the functional skills. Now it is all about the behaviours. https://t.co/mx4JTWTlu0 https://t.co/yk6nV9T07u

- Aprais (@Aprais) February 26, 2021

Client-agency relationships: The seven behaviours that set the best apart from the rest. https://t.co/4vE175MG2K

- Aprais (@Aprais) February 12, 2021