“Companies spend millions of dollars on intangible deliverables while agencies hold an enormous wealth of brand knowledge that can be dismissed on a marketer’s whim.”
Analysis of Effie Award Winners indicates that better client-agency relationships deliver improved advertising quality = P&L value for both organisations.
Posted 05 Mar 2019
Does a cultural ‘Extraversion Bias’ explain the difference?
Posted 04 Dec 2018
An edited video summary of Aprais’ speech at Spikes Asia Festival of Creativity 2018 – featuring Asia’s Champion tango couple live on stage.
Posted 22 Nov 2018
Analysis reveals up to 37% improvement in performance
Posted 05 Sep 2018
Asia’s champion tango dancing couple will perform live, dramatising analogies with client-agency relationships
Posted 30 Aug 2018
Client-agency relationships that are better orchestrated can deliver +69% better performance.
Posted 07 Aug 2018