What we’re talking about
Better Collaboration Delivers Better Results
+69% better integrated solutions
Cannes 2016
Why clients ‘get the advertising they deserve’
Where’s the accountability?
“Companies spend millions of dollars on intangible deliverables while agencies hold an enormous wealth of brand knowledge that can be dismissed on a marketer’s whim.”
White papers
We continuously improve relationships by bringing professional teams together in a transparent and pragmatic way.
Our blog
Better Collaboration Means Better Client-Agency Relationships and Better Work!
Client-agency relationships that are better orchestrated can deliver +69% better performance.
Posted 07 Aug 2018
Canadian advertisers shown that they occupy the drivers seat in their client-agency relationships
Comparing client-agency relationships in Canada with the rest of the world, Canadian advertisers rate their agencies higher than their agencies rate them.
Posted 10 Jul 2018
Client-Agency collaboration in the spotlight
Interesting article in HORIZONT (Germany) discusses topical matter of client & agency collaboration
Posted 23 Mar 2018
Let he who is without sin….
A response to @markritson ‘s @MarketingWeekEd article on “Media Buying’s deadly sins…“
Posted 11 Oct 2017
Fixing Advertiser-Agency Relationships
In Advertiser-Agency Relationships knowing there is an issue is one thing. Doing something about it is another.
Posted 22 Aug 2017
Marketers have to do more, with less. But how are their agency partners coping?
The Economist weighs in with four ways marketers are dealing with the proliferation of communication channels and shrinking budgets.
Posted 09 Aug 2017