What we’re talking about
Cannes 2016
Why clients ‘get the advertising they deserve’
Eurobest 2016
Why ‘trust’ is an issue
Where’s the accountability?
“Companies spend millions of dollars on intangible deliverables while agencies hold an enormous wealth of brand knowledge that can be dismissed on a marketer’s whim.”
White papers
We continuously improve relationships by bringing professional teams together in a transparent and pragmatic way.
Our blog
Client-Agency collaboration in the spotlight
Interesting article in HORIZONT (Germany) discusses topical matter of client & agency collaboration
Posted 23 Mar 2018
Let he who is without sin….
A response to @markritson ‘s @MarketingWeekEd article on “Media Buying’s deadly sins…“
Posted 11 Oct 2017
Fixing Advertiser-Agency Relationships
In Advertiser-Agency Relationships knowing there is an issue is one thing. Doing something about it is another.
Posted 22 Aug 2017
Marketers have to do more, with less. But how are their agency partners coping?
The Economist weighs in with four ways marketers are dealing with the proliferation of communication channels and shrinking budgets.
Posted 09 Aug 2017
Lessons from Accenture’s Six Distinctions of Great Procurement
Every once in a while consultants manage to nail it with a model or thinking structure that distills complex problems into simple ideas. Accenture’s Six...
Posted 30 Jul 2017
The Real Cost of Being a Bad Client
I’ve found that some marketing companies seem to encourage, or at least turn a blind eye to, hostile behaviour with their agency partners.
Posted 04 Jul 2017