“Companies spend millions of dollars on intangible deliverables while agencies hold an enormous wealth of brand knowledge that can be dismissed on a marketer’s whim.”
Client-agency relationships that are better orchestrated can deliver +69% better performance.
Posted 07 Aug 2018
Comparing client-agency relationships in Canada with the rest of the world, Canadian advertisers rate their agencies higher than their agencies rate them.
Posted 10 Jul 2018
The Economist weighs in with four ways marketers are dealing with the proliferation of communication channels and shrinking budgets.
Posted 09 Aug 2017