“Companies spend millions of dollars on intangible deliverables while agencies hold an enormous wealth of brand knowledge that can be dismissed on a marketer’s whim.”
Comparing client-agency relationships in Canada with the rest of the world, Canadian advertisers rate their agencies higher than their agencies rate them.
Posted 10 Jul 2018
The Economist weighs in with four ways marketers are dealing with the proliferation of communication channels and shrinking budgets.
Posted 09 Aug 2017
Every once in a while consultants manage to nail it with a model or thinking structure that distills complex problems into simple ideas. Accenture’s Six...
Posted 30 Jul 2017