It Takes Two To Tango In Client-Agency Relationships

Posted 22nd November 2018

An edited video summary of Aprais’ speech at Spikes Asia Festival of Creativity 2018 – featuring Asia’s Champion tango couple live on stage.

Just as with the client-agency relationship between marketers and agencies, championship tango dancing is about ‘the partnership’.

Regardless of individual skills, partners either succeed together or fail together. But when they get it right, magic happens and value is created.

It’s difficult, It’s complex and it’s rewarding. But as Kim Walker, Chairman & Founder of Aprais elaborates in this lively session, it certainly does Take Two To Tango.

Sincere thanks to Gen & Lily for their ‘Championship’ tango performance.